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Mail delivery status3/27/2023 ![]() Bounce d : Emails are permanently denied by the server Next, your emails need to make it to the recipient’s inbox. However, h aving a high percentage of delivered emails is only one part of your campaign’s success story. Senders that have excessive spam complaints or send content that inbox providers know generate high spam complaint rates are far less likely to have their emails delivered. The server decides where to put the message based on signals like the sender’s reputation and the email content. When this happens, the recipient won’t be able to find the message anywhere -even in their spam folder. But in rare cases, a receiving server might instead choose to drop that message-meaning, delete it. Usually, the server’s options are to deliver the message to the intended inbox or redirect it to the recipient’s spam or junk folder. The truth is that when a message is register ed as delivered, it only means the receiving server has accepted the message-but it must still decide what to do with it. ![]() There’s a common misconception that delivered message s always make it to the recipient’s inbox. Delivered : Emails are successfully sent to the server Let’s take a closer look at each of these events to help you understand your email delivery performance better. Deferred: The receiving server delayed acceptance of the message.Blocked: The receiving server denied the message, but SendGrid won’t suppress the email address.Bounce d : The receiving server denied the message, and SendGrid will suppress the recipient’s email address going forward.Delivered: The receiving server accepted the message.These 4 events may occur between the time when you send your email and when it reaches the receiving server : However, Twilio SendGrid has identified measurable, meaningful-and often overlooked-email events that can happen completely independent of your sending reputation. Are people opting out of my messages? If so, why?.Are my subscribers registering too many spam complaints about my emails?.Is my open rate improving-or decreasing?. ![]() With these insights into your email delivery, you can improve and maintain your sending reputation and answer questions like: Low engagement rates on your emails can adversely impact your sending reputation, so email marketers must collect data on metrics like open rates and spam complaints. If you’ve ever had a customer-facing email blocked by a server, you know how stressful it can be-especially when you’re not sure why the email didn’t make it to the recipient’s inbox.
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